Overview
APAA (Asia-Pacific Aesthetic Academy) is an online platform dedicated to providing top-notch training in aesthetic medicine. They offer a unique learning experience that adapts to your skill level, allowing you to learn at your own speed. Their ultimate goal is to create a global community where aesthetic enthusiasts can connect and stay updated on the latest developments in aesthetic medicine.
As part of a newly established business venture led by the owners, my responsibility as a designer is to develop a marketing landing page that effectively showcases APAA's distinctive value proposition and entices individuals from the beauty industry to enroll in the online course.
Role
I collaborated with another designer to jointly handle the marketing page, focusing on UI design and the design system.
Involvement
UI Design
Design System
Marketing landing page
Timeline
Jul - Dec 2021
CHALLENGE
CONDENSED & LENGTHY CONTENT
Designing an effective marketing page can be quite a challenge, especially when the client's business requires us to explain course specifics in detail.
To tackle this, we used different UI components such as tabs, and collapsable dropdowns to create space within the content. This way, we made sure the page wasn't too crowded, making it easier for people to understand and engage with the information we were presenting.
This helped us strike a good balance between giving all the necessary details and keeping things visually appealing and easy to grasp, ensuring our messages come across clearly and concisely.
